Shopper Marketing

Color Scents®


CASE STUDY:

In the summer of 2012, the Ruffies Brand relaunched their scented trash bag line of products as Color Scents. Berry Plastics hired Lundmark to design the Color Scents logo, color pallet, package design, product PDQs, free standing floor display, in-pack coupons, facebook page, national sweepstakes, website, direct mail product samples and corresponding sales collateral.

The program was sold into national retailers Target & Walmart and will begin to arrive on-shelf in May/June.

Website Link

Check out the Color Scents Facebook page & Website

  • Color Scents Packaging
  • Color Scents Packaging
  • Color Scents Packaging
  • Color Scents Packaging
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